New perspectives on customer 'death' using a generalization of the Pareto/NBD model

Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399

More Details

[error in script]
Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 28 Mar 2024 02:32
URI: https://lbsresearch.london.edu/id/eprint/359
[error in script] More

Export and Share


Download

Full text not available from this repository.

Statistics

Altmetrics
View details on Dimensions' website

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item