Mullins, J (2014) Tell me why. Business Strategy Review, 25 (2). pp. 50-53. ISSN 0955-6419
Official URL: https://onlinelibrary.wiley.com/doi/abs/10.1111/j....
Abstract
Successful entrepreneurs insistently ask why their idea will or won't work. John Mullins explains
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 02 Mar 2016 18:51 |
| Last Modified: | 23 Dec 2019 14:31 |
| URI: | https://lbsresearch.london.edu/id/eprint/69 |
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