Items where Author is "Ascarza, E"

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Article

Ascarza, E and Netzer, O and Hardie, B G S (2017) Some customers would rather leave without saying goodbye. Marketing Science. ISSN 0732-2399 (Submitted)

Lambrecht, A and Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899.

Book Section

Ascarza, E and Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

This list was generated on Sun Oct 22 01:03:02 2017 BST.