Items where Author is "Ascarza, E"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 4.

Article

Hardie, BGS and Ascarza, E and Neslin, S A and Netzer, O and Anderson, Z and Fader, P S and Gupta, S and Lemmens, A and Libai, B and Neal, D and Provost, F and Schrift, R (2017) In pursuit of enhanced customer retention management: review, key issues, and future directions. Customer Needs and Solutions. ISSN 2196-291X (In Press)

Ascarza, E and Netzer, O and Hardie, B G S (2017) Some customers would rather leave without saying goodbye. Marketing Science. ISSN 0732-2399 (Submitted)

Lambrecht, A and Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899.

Book Section

Ascarza, E and Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

This list was generated on Sun Dec 10 01:03:31 2017 GMT.