Items where Author is "Bertini, M"

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Article

Bertini, M and Tavassoli, N T (2015) Case Study: Can one business unit have 2 revenue models? Harvard Business Review, 93 (3). pp. 121-123. ISSN 0017-8012

Bertini, M and Koenigsberg, O and Halbheer, D (2014) Claiming the credit. Business Strategy Review, 25 (1). p. 8. ISSN 0955-6419

Lambrecht, A and Aydinli, A and Bertini, M (2014) Price promotion for emotional impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429

Koenigsberg, O and Bertini, M (2014) When customers help set prices. MIT Sloan Management Review, 55 (4). pp. 57-64. ISSN 1532-9194

Bertini, M and Wathieu, L and Iyengar, S S (2012) The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality. Journal of Marketing Research, 49 (1). pp. 39-49.

Bertini, M and Wathieu, L and Sigman, B P and Norton, M I (2012) Do Social Deal Sites Really Work? Harvard Business Review, 90 (5). pp. 139-141. ISSN 0017-8012

Bertini, M and Ofek, E and Ariely, D (2009) The Impact of Add-On Features on Consumer Product Evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 1537-5277

Bertini, M and Wathieu, L (2008) Research Note - Attention Arousal Through Price Partitioning. Marketing Science, 27 (2). pp. 236-246.

This list was generated on Wed Nov 22 01:03:48 2017 GMT.