Items where Author is "Hardie, B"
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Number of items: 2.
Article
Ascarza, E and Netzer, O and Hardie, B (2017) Some customers would rather leave without saying goodbye. Marketing Science. ISSN 0732-2399 (Submitted)
Book Section
Ascarza, E and Fader, P S and Hardie, B (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel. ISBN 9783319569390 (In Press)