Items where Author is "Hardie, B G S"

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Number of items: 10.

Article

Ascarza, E and Netzer, O and Hardie, B G S (2017) Some customers would rather leave without saying goodbye. Marketing Science. ISSN 0732-2399 (Submitted)

McCarthy, D and Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429

Jerath, K and Fader, P S and Hardie, B G S (2015) Customer-base analysis using repeated cross-sectional summary (RCSS) data. European Journal of Operational Research, 249 (1). pp. 340-350. ISSN 0377-2217

Hardie, B G S and Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 1526-548X

Hardie, B G S and Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 1526-548X

Hardie, B G S and Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 1526-548X

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 1526-548X

Book Section

Ascarza, E and Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975

Fader, P S and Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473

This list was generated on Tue Nov 21 01:04:08 2017 GMT.