Items where Author is "Mukherji, P"
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Number of items: 2.
Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R
(2021)
The performance impact of core component outsourcing: insights from the LCD TV industry.
Journal of Marketing Research, 58 (4).
pp. 801-826.
ISSN 0022-2437
Chandy, R, Hassan, M and Mukherji, P
(2017)
Big data for good: insights from emerging markets.
Journal of Product Innovation Management, 34 (5).
pp. 703-713.
ISSN 0737-6782