Items where Author is "Prabhu, J C"
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Banerjee, S, Prabhu, J C and Chandy, R (2015) Indirect Learning: How Emerging-Market Firms Grow in Developed Markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429
Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23. ISSN 0022-2429
Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75. ISSN 0022-2429