Items where Author is "Roberts, J H"

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Article

Roberts, J H and Kayande, U and Stremersch, S (2014) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116

Roberts, J H and Lilien, G and Shankar, V (2013) Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Marketing Science, 32 (2). pp. 229-245. ISSN 1526-548X

Hardie, B G S and Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 1526-548X

Roberts, J H and Danaher, P and Roberts, K and Simpson, A (2011) Practice Prize Paper - Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 1526-548X

Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section Introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 1526-548X

Roberts, J H and Lilien, G (2008) 2006 ISMS Practice Prize Competition - Special Section Introduction. Marketing Science, 27 (4). pp. 542-544. ISSN 1526-548X

This list was generated on Tue Nov 21 01:04:01 2017 GMT.