Items where Author is "Roberts, K"

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Article

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 1526-548X

This list was generated on Fri Jul 19 01:03:51 2019 BST.