Items where Author is "Sorescu, A"
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Article
Moorman, C, Sorescu, A and Tavassoli, N T
(2023)
Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)
Tavassoli, N T, Sorescu, A and Chandy, R (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437