Items where Author is "Sorescu, A"

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Tavassoli, N T and Sorescu, A and Chandy, R (2015) Brand impact – it’s greater for CEOs than customers. London Business School Review. ISSN 2057-1607

Tavassoli, N T and Chandy, R and Sorescu, A (2014) Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

This list was generated on Thu Sep 21 01:03:52 2017 BST.