Items where Author is "Vana, P"
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Number of items: 2.
Article
Vana, P and Lambrecht, A
(2021)
The effect of individual online reviews on purchase likelihood.
Marketing Science, 40 (4).
pp. 708-730.
ISSN 0732-2399
Vana, P, Lambrecht, A and Bertini, M
(2018)
Cashback is cash forward: delaying a discount to entice future spending.
Journal of Marketing Research, 55 (6).
pp. 852-868.
ISSN 0022-2437