Items where journal is International Journal of Research in Marketing

Article

Ahmadi, I, Skiera, B, Lambrecht, A and Heubrandner, F (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. ISSN 0167-8116

Bertini, M, Halbheer, D and Koenigsberg, O (2020) Price and quality decisions by self-serving managers. International Journal of Research in Marketing, 37 (2). pp. 236-257. ISSN 0167-8116

Halbheer, D, Gartner, D, Gerstner, E and Koenigsberg, O (2018) Optimizing service failure and damage control. International Journal of Research in Marketing, 35 (1). pp. 100-115. ISSN 0167-8116

Halbheer, D, Stahl, F, Koenigsberg, O and Lehmann, D (2014) Choosing a digital content strategy: How much should be free. International Journal of Research in Marketing, 31 (2). pp. 192-206. ISSN 0167-8116

Roberts, J H, Kayande, U and Stremersch, S (2013) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116