Items where journal is Journal of Advertising Research

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Article

Barwise, T P, Bellman, S and Beal, V (2019) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research. (In Press)

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

This list was generated on Sun Aug 18 01:04:32 2019 BST.