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Group by: Creators | Item Type
Jump to: B | C | K | L | T
Number of items: 10.

B

Berman, J Z and Levine, E E and Barasch, A and Small, D A (2015) The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior. Journal of Marketing Research, 52 (1). pp. 90-104. ISSN 0022-2437

Bertini, M and Wathieu, L and Iyengar, S S (2012) The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality. Journal of Marketing Research, 49 (1). pp. 39-49.

C

Chandy, R and Boyd, E and Cunha, M (2010) When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176.

K

Koenigsberg, O and Ansari, A and Stahl, F (2011) Modeling Multiple Relationships in Social Networks. Journal of Marketing Research, 48 (4). pp. 713-728.

Koenigsberg, O and Desai, P and Purohit, D (2010) Forward Buying by Retailers. Journal of Marketing Research, 47 (1). pp. 90-102.

L

Lambrecht, A and Tucker, C (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82.

Lambrecht, A and Tucker, C (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576.

Lambrecht, A and Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899.

T

Tavassoli, N T and Chandy, R and Sorescu, A (2014) Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Tavassoli, N T and Puntoni, S and Sweldens, S (2011) Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3). pp. 413-424.

This list was generated on Thu Sep 21 01:04:31 2017 BST.