Items where journal is Journal of Marketing Research

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Number of items: 13.

B

Berman, J Z, Levine, E E, Barasch, A and Small, D A (2015) The braggart's dilemma: on the social rewards and penalties of advertising prosocial behavior. Journal of Marketing Research, 52 (1). pp. 90-104. ISSN 0022-2437

Berman, J Z, Tran, A T K, Lynch, J R and Zauberman, G (2016) Expense neglect in forecasting personal finances. Journal of Marketing Research, 53 (4). pp. 535-550. ISSN 0022-2437

Bertini, M, Wathieu, L and Iyengar, S S (2012) The discriminating consumer: product proliferation and willingness to pay for quality. Journal of Marketing Research, 49 (1). pp. 39-49.

C

Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176.

Cryder, C, Botti, S and Simonyan, Y (2017) The charity beauty premium: satisfying donors' want versus should desires. Journal of Marketing Research, 54 (4). pp. 605-618. ISSN 0022-2437 OPEN ACCESS

K

Koenigsberg, O, Ansari, A and Stahl, F (2011) Modeling multiple relationships in social networks. Journal of Marketing Research, 48 (4). pp. 713-728.

Koenigsberg, O, Desai, P and Purohit, D (2010) Forward buying by retailers. Journal of Marketing Research, 47 (1). pp. 90-102.

L

Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82.

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576.

Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899.

T

Tavassoli, N T, Chandy, R and Sorescu, A (2014) Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Tavassoli, N T, Puntoni, S and Sweldens, S (2011) Gender identity salience and perceived vulnerability to breast cancer. Journal of Marketing Research, 48 (3). pp. 413-424.

V

Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research. ISSN 0022-2437 (In Press)

This list was generated on Tue Sep 25 01:04:49 2018 BST.