Items where journal is Marketing Letters
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Article
Koenigsberg, O, Vilcassim, N, Lambrecht, A, Seim, K, Cheema, A, Chen, Y, Crawford, G S, Hosanagar, K, Iyengar, R, Lee, R, Eugenio, J M, Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438. ISSN 0923-0645
Lambrecht, A, Goldfarb, A, Bonatti, A, Ghose, A, Goldstein, D, Lewis, R, Rao, A, Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645
Madan, S, Johar, G V, Berger, J, Chandon, R, Chandy, R, Hamilton, R, John, L, Labroo, A, Liu, P J, Lynch, J G, Mazar, N, Mead, N, Mittal, V, Moorman, C, Norton, M I, Roberts, J, Soman, D, Viswanathan, M and White, K
(2022)
Reaching for rigor and relevance: better marketing research for a better world.
Marketing Letters.
ISSN 0923-0645
(In Press)
Tavassoli, N T and Visentin, M
(2022)
To Buy or How Much to Buy? Partition Dependence in Purchase-Quantity Decisions.
Marketing Letters, 33 (2).
pp. 177-188.
ISSN 0923-0645