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Anderson, S J, Chandy, R and Zia, B
(2018)
Pathways to profits : the impact of marketing versus finance skills on business performance.
Management Science, 64 (12).
pp. 5461-5959.
ISSN 0025-1909
Chandy, R, Hassan, M and Mukherji, P
(2017)
Big data for good: insights from emerging markets.
Journal of Product Innovation Management, 34 (5).
pp. 703-713.
ISSN 0737-6782
Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X
Chandy, R, Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429
Tavassoli, N T, Chandy, R and Sorescu, A (2014) Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437
Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176.
Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23.
Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110.
Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75.
