Items where Author is "Chandy, R"

Article

Anderson, S J, Chandy, R and Zia, B (2018) Pathways to profits : the impact of marketing versus finance skills on business performance. Management Science, 64 (12). pp. 5461-5959. ISSN 0025-1909

Chandy, R, Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

Chandy, R, Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Tavassoli, N T, Chandy, R and Sorescu, A (2014) Employee-based brand equity: Why firms with strong brands pay their executives less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176.

Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23.

Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110.

Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75.