Items where Author is "Barwise, T P"

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Article

Birkinshaw, J, Lecuona, R and Barwise, T P (2016) Relevance gap in business school research: which academic papers are cited in managerial bridge journals? Academy of Management Learning and Education (AMLE), 15 (4). pp. 686-702. ISSN 1537-260X

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Barwise, T P and Picard, R G (2014) What BBC will our children inherit? Market Leader. pp. 40-43. ISSN 1463-0877

Book Section

Barwise, T P and Watkins, L (2018) The evolution of digital dominance: how and why we got to GAFA. In: Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press, New York, NY, pp. 21-49. ISBN 9780190845124 OPEN ACCESS

Book

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

This list was generated on Mon Sep 24 01:06:09 2018 BST.