Items where subject area is Marketing (2010)
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Botti, S and Hsee, C K (2010) Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes. Organizational Behavior and Human Decision Processes, 112 (2). pp. 161-171. ISSN 0749-5978
Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176. ISSN 0022-2437
Faro, D (2010) Changing the future by reshaping the past: the influence of causal beliefs on estimates of time to onset. Journal of Consumer Research, 37 (2). pp. 279-291. ISSN 0093-5301
Faro, D, Burson, K A and Rottenstreich, Y (2010) ABCs of principal-agent interactions: Accurate predictions, biased processes, and contrasts between working and delegating. Organizational Behavior and Human Decision Processes, 113 (1). pp. 1-12. ISSN 0749-5978
Faro, D, McGill, A L and Hastie, R (2010) Naive theories of causal force and compression of elapsed time judgments. Journal of Personality and Social Psychology, 98 (5). pp. 683-701. ISSN 0022-3514
Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399
Hardie, B G S, Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 0732-2399
Koenigsberg, O, Desai, P and Purohit, D (2010) Forward buying by retailers. Journal of Marketing Research, 47 (1). pp. 90-102. ISSN 0022-2437
Koenigsberg, O, Kohli, R and Montoya, R (2010) Package size decisions. Management Science, 56 (3). pp. 485-494. ISSN 0025-1909
Mullins, J (2010) A business plan? Or a journey to plan B? MIT Sloan Management Review, 51 (3). pp. 1-5. ISSN 1532-9194
Tavassoli, N T, Hamilton, R W and Puntoni, S (2010) Categorization by groups and individuals. Organizational Behavior and Human Decision Processes, 112 (1). pp. 70-81. ISSN 0749-5978