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Number of items: 6.


Bertini, M and Wathieu, L and Iyengar, S S (2012) The Discriminating Consumer: Product Proliferation and Willingness to Pay for Quality. Journal of Marketing Research, 49 (1). pp. 39-49.

Bertini, M and Wathieu, L and Sigman, B P and Norton, M I (2012) Do Social Deal Sites Really Work? Harvard Business Review, 90 (5). pp. 139-141. ISSN 0017-8012


Hardie, B G S and Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 1526-548X


Koenigsberg, O and Vilcassim, N and Lambrecht, A and Seim, K and Cheema, A and Chen, Y and Crawford, G S and Hosanagar, K and Iyengar, R and Lee, R and Eugenio, J M and Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438.


Lambrecht, A and Tucker, C (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82.

Lambrecht, A and Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899.

This list was generated on Mon Feb 19 01:02:30 2018 GMT.