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Group by: Creators | Item Type | No Grouping
Jump to: B | C | E | F | G | J | T | V
Number of items: 13.

B

Barwise, T P and Varan, D and Lang, A and Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Berman, J Z and Levine, E E and Barasch, A and Small, D A (2015) The Braggart's Dilemma: On the Social Rewards and Penalties of Advertising Prosocial Behavior. Journal of Marketing Research, 52 (1). pp. 90-104. ISSN 0022-2437

Bertini, M and Tavassoli, N T (2015) Case Study: Can one business unit have 2 revenue models? Harvard Business Review, 93 (3). pp. 121-123. ISSN 0017-8012

C

Chandy, R and Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer needs and solutions, 2 (4). pp. 251-263. ISSN 2196-291X

E

Ersek, B and Weisenbach-Keller, E and Mullins, J (2015) Break your industry’s bottlenecks. Harvard Business Review, 93 (7-8). pp. 98-105. ISSN 0017-8012

F

Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975

G

Gu, Y and Klesse, A-K and Botti, S and Faro, D (2015) Choice closure increases indulgence (but only once!). Advances in Consumer Research, 43. pp. 105-110.

J

Jerath, K and Fader, P S and Hardie, B G S (2015) Customer-base analysis using repeated cross-sectional summary (RCSS) data. European Journal of Operational Research, 249 (1). pp. 340-350. ISSN 0377-2217

T

Tavassoli, N T (2015) Are you measuring the right things right? London Business School Review. ISSN 2057-1607

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

Tavassoli, N T and Sorescu, A and Chandy, R (2015) Brand impact – it’s greater for CEOs than customers. London Business School Review. ISSN 2057-1607

V

Visentin, M and Franssens, S and Botti, S (2015) Ergonomic design and choice overload. In: Psychology of design: creating consumer appeal. Routledge, London, pp. 275-286. ISBN 9780765647603

This list was generated on Wed Sep 20 01:02:30 2017 BST.