Items where subject area is Marketing (2016)

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Number of items: 10.

A

Arnold, D and Jeffery, P (2016) The digital disruption of banking and payment services. In: Research handbook on digital transformations. Edward Elgar Publishing, Cheltenham, pp. 103-120. ISBN 9781784717759

B

Barasch, A, Berman, J Z and Small, D A (2016) When payment undermines the pitch : on the persuasiveness of pure motives in fund-raising. Psychological Science, 27 (10). pp. 1388-1397. ISSN 0956-7976

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

Berman, J Z, Tran, A T K, Lynch, J R and Zauberman, G (2016) Expense neglect in forecasting personal finances. Journal of Marketing Research, 53 (4). pp. 535-550. ISSN 0022-2437

Birkinshaw, J, Lecuona, R and Barwise, T P (2016) Relevance gap in business school research: which academic papers are cited in managerial bridge journals? Academy of Management Learning and Education (AMLE), 15 (4). pp. 686-702. ISSN 1537-260X

H

Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

Hytner, R (2016) Sir Alex Ferguson on how to win. London Business School Review. ISSN 2057-1607

L

Lambrecht, A and Misra, K (2016) Fee or free: when should firms charge for online content? Management Science, 63 (4). pp. 1150-1165. ISSN 0025-1909 OPEN ACCESS

Lambrecht, A and Tucker, C E (2016) On storks and babies : correlation, causality and field experiments. GfK Marketing Intelligence Review, 8 (2). ISSN 1865-5866 OPEN ACCESS

M

Mullins, J, Ersek, B and Keller, E W (2016) Turn your industry upside down. London Business School Review, 27 (1). pp. 22-25. ISSN 2057-1607

This list was generated on Sun Dec 16 01:02:51 2018 GMT.