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Jump to: A | B | H | L | M | T
Number of items: 12.

A

Arnold, D and Jeffery, P (2016) The digital disruption of banking and payment services. In: Research handbook on digital transformations. Edward Elgar Publishing, Cheltenham, pp. 103-120. ISBN 9781784717759

B

Barasch, A and Berman, J Z and Small, D A (2016) When payment undermines the pitch : on the persuasiveness of pure motives in fund-raising. Psychological Science, 27 (10). pp. 1388-1397. ISSN 0956-7976

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

Birkinshaw, J and Lecuona, R and Barwise, T P (2016) Relevance gap in business school research: which academic papers are cited in managerial bridge journals? Academy of Management Learning and Education (AMLE), 15 (4). pp. 686-702. ISSN 1537-260X

H

Hytner, R (2016) Sir Alex Ferguson on how to win. London Business School Review. ISSN 2057-1607

L

Lambrecht, A and Misra, K (2016) Fee or free: when should firms charge for online content? Management Science, 63 (4). pp. 1150-1165. ISSN 0025-1909

Lambrecht, A and Tucker, C E (2016) On storks and babies : correlation, causality and field experiments. GfK Marketing Intelligence Review, 8 (2). ISSN 1865-5866

M

Mullins, J (2016) Five reasons not to raise early venture capital. London Business School Review. ISSN 2057-1607 (In Press)

Mullins, J (2016) Will your sports business idea win the crowd? London Business School Review. ISSN 2057-1607 (In Press)

Mullins, J and Ersek, B and Keller, E W (2016) Turn your industry upside down. London Business School Review, 27 (1). pp. 22-25. ISSN 2057-1607

T

Tavassoli, N T (2016) How a Hong Kong gas company went from bland to brand. London Business School Review. ISSN 2057-1607

Tavassoli, N T (2016) A seven book guide to brand building. London Business School Review. ISSN 2057-1607

This list was generated on Wed Sep 20 01:02:28 2017 BST.