Items where subject area is Marketing (2017)

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Number of items: 7.

A

Ahmadi, I, Skiera, B, Lambrecht, A and Heubrandner, F (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. ISSN 0167-8116

Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

C

Chandy, R, Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782

Chen, Y, Koenigsberg, O and Zhang, J (2017) Pay-as-you-wish pricing. Marketing Science, 36 (5). pp. 780-791. ISSN 0732-2399 OPEN ACCESS

Cryder, C, Botti, S and Simonyan, Y (2017) The charity beauty premium: satisfying donors' want versus should desires. Journal of Marketing Research, 54 (4). pp. 605-618. ISSN 0022-2437 OPEN ACCESS

F

Fibich, G, Klein, R, Koenigsberg, O and Muller, E (2017) Optimal three-part tariff plans. Operations Research, 65 (5). pp. 1177-1189. ISSN 0030-364X OPEN ACCESS

M

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429 OPEN ACCESS

This list was generated on Tue Oct 23 01:02:41 2018 BST.