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Jump to: A | C | F | L | M
Number of items: 9.

A

Ahmadi, I and Skiera, B and Lambrecht, A and Heubrandner, F (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing. ISSN 0167-8116 (In Press)

Ascarza, E and Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel. ISBN 9783319569390 (In Press)

Ascarza, E and Netzer, O and Hardie, B G S (2017) Some customers would rather leave without saying goodbye. Marketing Science. ISSN 0732-2399 (Submitted)

C

Chandy, R and Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782

Chen, Y and Koenigsberg, O and Zhang, J (2017) Pay-as-you-wish pricing. Marketing Science. ISSN 0732-2399 (In Press)

Cryder, C and Botti, S and Simonyan, Y (2017) The charity beauty premium: satisfying donors' want versus should desires. Journal of Marketing, 54 (4). pp. 605-618. ISSN 0022-2429

F

Fibich, G and Klein, R and Koenigsberg, O and Muller, E (2017) Optimal three-part tariff plans. Operations Research. ISSN 0030-364X (In Press)

L

Lambrecht, A and Tucker, C and Wiertz, C (2017) Advertising to early trend propagators: evidence from Twitter. Marketing Science. ISSN 0732-2399 (In Press)

M

McCarthy, D and Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429

This list was generated on Wed Sep 20 01:02:29 2017 BST.