Items where subject area is Marketing (2018)

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Number of items: 13.

A

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some customers would rather leave without saying goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399

B

Barwise, T P and Watkins, L (2018) The evolution of digital dominance: how and why we got to GAFA. In: Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press, New York, NY, pp. 21-49. ISBN 9780190845124 OPEN ACCESS

Berman, J Z, Barasch, A, Levine, E E and Small, D A (2018) Impediments to effective altruism: the role of subjective preferences in charitable giving. Psychological Science, 29 (5). pp. 834-844. ISSN 0956-7976 OPEN ACCESS

Berman, J Z and Small, D A (2018) Discipline and desire: on the relative importance of willpower and purity in signaling virtue. Journal of Experimental Social Psychology, 76 (May). pp. 220-230. ISSN 0022-1031

F

Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T (2018) "How to project customer retention" revisited: the role of duration dependence. Journal of Interactive Marketing, 43 (August). pp. 1-16. ISSN 1094-9968

G

Gu, Y, Botti, S and Faro, D (2018) Seeking and avoiding choice closure to enhance outcome satisfaction. Journal of Consumer Research. ISSN 0093-5301 (In Press) OPEN ACCESS

H

Halbheer, D, Gartner, D, Gerstner, E and Koenigsberg, O (2018) Optimizing service failure and damage control. International Journal of Research in Marketing, 35 (1). pp. 100-115. ISSN 0167-8116

Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R (2018) In pursuit of enhanced customer retention management: review, key issues, and future directions. Customer Needs and Solutions, 5 (1-2). pp. 65-81. ISSN 2196-291X OPEN ACCESS

L

Lafontaine, F, Zapletal, M and Zhang, X (2018) Brighter prospects? Assessing the franchise advantage using census data. Journal of Economics and Management Strategy. (In Press)

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 978178471674 5

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to early trend propagators: evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

Levine, E E, Barasch, A, Rand, D, Berman, J Z and Small, D A (2018) Signaling emotion and reason in cooperation. Journal of Experimental Psychology: General, 147 (5). pp. 702-719. ISSN 0096-3445 OPEN ACCESS

V

Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research. ISSN 0022-2437 (In Press)

This list was generated on Tue Oct 23 01:02:40 2018 BST.