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Anderson, S J, Chandy, RK and Zia, B (2018) Pathways to profits : the impact of marketing versus finance skills on business performance. Management Science. ISSN 0025-1909 (In Press)
Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714
Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 978178471674 5
