Items where Subject is "M > Marketing"
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- LBS taxonomy (737)
- M (103)
- Marketing (5)
- M (103)
A
Anderson, S J, Chandy, R and Zia, B
(2018)
Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance.
Management Science, 64 (12).
pp. 5559-5583.
ISSN 0025-1909
B
Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714
H
Hung, Y-C, Zheng, X, Carlson, J and Giurge, L (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X
L
Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745
M
MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C
(2020)
Creating Boundary-Breaking, Marketing-Relevant Consumer Research.
Journal of Marketing, 84 (2).
pp. 1-23.
ISSN 0022-2429