Items where Subject is "M > Marketing"

A

Anderson, S J and Chandy, R and Zia, B (2017) Pathways to profits : the impact of marketing versus finance skills on business performance. Management Science. ISSN 0025-1909 (In Press)

B

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

T

Tavassoli, N T (2007) Biting the wax tadpole. London Business School Alumni News (112). pp. 14-15.