Items where Subject is "M > Marketing"

A

Anderson, S J, Chandy, R and Zia, B (2018) Pathways to profits : the impact of marketing versus finance skills on business performance. Management Science, 64 (12). pp. 5461-5959. ISSN 0025-1909

B

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

H

Hung, Y-C, Zheng, X, Carlson, J and Giurge, L (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X

L

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

M

MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating boundary-breaking marketing-relevant consumer research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429