Items where Subject is "M > Marketing"

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Anderson, S J and Chandy, R and Zia, B (2017) Pathways to profits : the impact of marketing versus finance skills on business performance. Management Science. ISSN 0025-1909 (In Press)


Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714


Lambrecht, A and Tucker, C (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham. ISBN 978178471674 5 (In Press)


Tavassoli, N T (2007) Biting the wax tadpole. London Business School Alumni News (112). pp. 14-15.

This list was generated on Mon Jan 22 01:01:48 2018 GMT.