Items where Subject is "Marketing strategy"

C

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

Cousins, Laura (1994) Marketing planning in theory and practice. Doctoral thesis, University of London: London Business School.

D

Deng, Y, Lambrecht, A and Liu, Y (2023) Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science, 69 (9). pp. 5018-5041. ISSN 0025-1909

K

Kuester, Sabine (1995) New product entry and competitive response: an empirical investigation of incumbents' defence strategies. Doctoral thesis, University of London: London Business School.