Items where Subject is "B > Brand strategy"

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Tavassoli, N T (2015) Are you measuring the right things right? London Business School Review. ISSN 2057-1607

Tavassoli, N T (2016) How a Hong Kong gas company went from bland to brand. London Business School Review. ISSN 2057-1607

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

Tavassoli, N T (2016) A seven book guide to brand building. London Business School Review. ISSN 2057-1607

Tavassoli, N T and Sorescu, A and Chandy, R (2015) Brand impact – it’s greater for CEOs than customers. London Business School Review. ISSN 2057-1607

This list was generated on Mon Jun 26 01:01:48 2017 BST.
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