Items where Subject is "A > Advertising"

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Number of items at this level: 5.

B

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Barwise, TP, Bellman, S and Beal, V (2019) Why do people watch so much television and video? A review of the evidence. Journal of Advertising Research. (In Press)

F

Fridgeirsdottir, K and Najafi-Asadolahi, S (2018) Cost-per-impression pricing for display advertising. Operations Research, 66 (3). pp. 653-672. ISSN 0030-364X

L

Lambrecht, A and Tucker, C E (2019) Algorithmic bias? An empirical study into apparent gender-based discrimination in the display of STEM career ads. Management Science. ISSN 0025-1909 (In Press)

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to early trend propagators: evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399 OPEN ACCESS

This list was generated on Tue Jun 18 01:01:55 2019 BST.
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