Items where Subject is "A > Advertising"

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Barwise, T P and Varan, D and Lang, A and Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499


Lambrecht, A and Tucker, C and Wiertz, C (2017) Advertising to early trend propagators: evidence from Twitter. Marketing Science. ISSN 0732-2399 (In Press)

This list was generated on Mon Jan 22 01:02:05 2018 GMT.