Items where Subject is "Advertising"

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Number of items at this level: 11.

Article

Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Fridgeirsdottir, K and Najafi-Asadolahi, S (2018) Cost-per-impression pricing for display advertising. Operations Research, 66 (3). pp. 653-672. ISSN 0030-364X

Lambrecht, A and Tucker, C E (2019) Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads. Management Science, 65 (7). pp. 2966-2981. ISSN 0025-1909 OPEN ACCESS

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399 OPEN ACCESS

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437 OPEN ACCESS

Lambrecht, A and Tucker, Catherine (2021) Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes. NIM Marketing Intelligence Review, 13 (1). pp. 24-29. ISSN 2628-166X OPEN ACCESS

van Horen, F, Wanke, M and Mussweiler, T M (2024) When it pays to be clear: the appeal of concrete communication under uncertainty. International Journal of Advertising, 43 (3). pp. 533-553. ISSN 0265-0487 OPEN ACCESS

Thesis

Harris, Gregory (1993) International advertising standardization: policies and practices. Doctoral thesis, University of London: London Business School. OPEN ACCESS

Najafi-Asadolahi, Sami (2010) Revenue management in online advertising. Doctoral thesis, University of London: London Business School. OPEN ACCESS

Puntoni, Stefano (2005) Effect of social context on advertising reception. Doctoral thesis, University of London: London Business School. OPEN ACCESS

This list was generated on Thu Mar 28 01:07:54 2024 GMT.