Items where Subject is "C > Consumer advertising"

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M

MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2019) Creating boundary-breaking marketing-relevant consumer research. Journal of Marketing. ISSN 0022-2429 (In Press)

S

Sivanathan, N and Hakkar, H (2017) The unintended consequences of argument dilution in direct-to-consumer drug advertisments. Nature Human Behaviour, 1 (11). pp. 797-802. ISSN 2397-3374 OPEN ACCESS

This list was generated on Tue Dec 10 01:02:37 2019 GMT.