Items where Subject is "R > Retailing"

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Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429


Lafontaine, F, Zapletal, M and Zhang, X (2018) Brighter prospects? Assessing the franchise advantage using census data. Journal of Economics and Management Strategy. (In Press)

This list was generated on Mon Dec 17 01:01:54 2018 GMT.