Items where Subject is "R > Retailing"

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Hong, Sungtak and Misra, Kanishka and Vilcassim, N (2016) The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

This list was generated on Tue Feb 20 01:01:52 2018 GMT.