Items where Subject is "S > Sales promotion"
![]() | Up a level |
- LBS taxonomy (737)
- S (130)
- Sales promotion (1)
- S (130)
Group by: Creators | Item Type
Jump to: V
Number of items at this level: 1.
V
Vana, P, Lambrecht, A and Bertini, M
(2018)
Cashback is cash forward: delaying a discount to entice future spending.
Journal of Marketing Research, 55 (6).
pp. 852-868.
ISSN 0022-2437