Items where Subject is "S > Statistical evaluation"
 | Up a level |
- LBS taxonomy (737)
- S (130)
- Statistical evaluation (1)
- S (130)
Group by: Creators | Item Type
Jump to: B
Number of items at this level: 1.
B
Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499