Causal mapping for strategy execution: Pitfalls and applications

Markides, C and MacLennan, A (2021) Causal mapping for strategy execution: Pitfalls and applications. California Management Review. ISSN 0008-1256 (Accepted)


Little research exists on practitioners’ application of causal mapping within the strategy process. We examine various organizations’ attempts to improve strategy implementation through developing strategy execution maps, which aim to translate strategic objectives into specific activities and provide sufficient clarity to inform employees’ decisions and actions. We find that managers often encounter pitfalls, both in framing the process and in developing maps. We suggest how to overcome these pitfalls and describe several applications of causal maps to further enhance strategy execution, also uncovered by our research. We illustrate findings via strategy execution maps for two organizations with distinctive strategies.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
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© 2021 Regents of the University of California

Date Deposited: 23 Mar 2021 10:14
Date of first compliant deposit: 09 Mar 2021
Subjects: S > Strategic planning
Last Modified: 23 Mar 2021 10:14

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