Moral credentials and the 2020 Democratic Presidential Primary: no evidence that endorsing female candidates licenses people to favor men

Giurge, L, Lin, H-L E and Effron, D (2021) Moral credentials and the 2020 Democratic Presidential Primary: no evidence that endorsing female candidates licenses people to favor men. Journal of Experimental Social Psychology, 95 (July). p. 104144. ISSN 0022-1031

Abstract

Endorsing Obama in 2008 licensed some Americans to favour Whites over Blacks––an example of moral self-licensing (Effron et al., 2009). Could endorsing a female presidential candidate in 2020-21 similarly license Americans to favour men at the expense of women? Two high-powered, pre-registered experiments found no evidence for this possibility. We manipulated whether Democrat participants had an opportunity to endorse a female Democratic candidate if she ran against a male candidate (i.e., Trump in Study 1, N = 2,143; an anti-Trump Republican or independent candidate in Study 2, N = 2,228). Then, participants read about a stereotypically masculine job and indicated whether they thought a man should fill it. Contrary to predictions, we found that endorsing a female Democrat did not increase participants’ tendency to favour men over women for the job. We discuss implications for the robustness and generalizability of moral self-licensing.

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Item Type: Article
Subject Areas: Organisational Behaviour
Date Deposited: 07 Apr 2021 12:34
Date of first compliant deposit: 01 Apr 2021
Subjects: V > Voting
Last Modified: 13 Jun 2021 22:46
URI: https://lbsresearch.london.edu/id/eprint/1742
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