When Gradual Change Beats Radical Transformation

Visnjic, I, Birkinshaw, J and Linz, C (2022) When Gradual Change Beats Radical Transformation. MIT Sloan Management Review, 63 (3). pp. 74-78. ISSN 1532-9194


Industrial companies may not be the face of digital disruption, but their evolutionary approaches to successful digital initiatives hold lessons for other sectors.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
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© 2022 Massachusetts Institute of Technology

Date Deposited: 09 Jun 2022 14:24
Subjects: Change
Digital enterprises
Last Modified: 04 Aug 2022 09:25
URI: https://lbsresearch.london.edu/id/eprint/2546

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