The power of modularity today: 20 years of “Design Rules”

Brusoni, S, Henkel, J, Jacobides, M G, Karim, S, MacCormack, A, Puranam, P and Schilling, M (2023) The power of modularity today: 20 years of “Design Rules”. Industrial and Corporate Change, 32 (1). pp. 1-10. ISSN 0960-6491 OPEN ACCESS


In 2000, Carliss Baldwin and Kim Clark published “Design Rules: The Power of Modularity,” a book that introduced new ways of understanding and explaining the architecture of complex systems This Special Issue of Industrial and Corporate Change celebrates this seminal work, the research it has inspired, and the insights that these collective efforts have generated. In this introductory essay, we review the impact of “Design Rules” across numerous fields, including organization theory, competitive strategy, industry structure, and innovation management. We offer perspectives on key themes that emerge from contributions in this issue, including the alignment between organizational and technical designs (“mirroring”), the dynamics of industry evolution, and the role that individuals play in shaping and responding to system designs. We close by highlighting opportunities to apply the theory in Design Rules to new phenomena and puzzles that have emerged in the past 20 years.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 23 Jan 2023 11:33
Date of first compliant deposit: 20 Jan 2023
Subjects: Theory of the firm
Information and communication technology
Computer networks
Last Modified: 30 May 2024 01:26

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