Audience Characteristics and Bundling: a Hedonic Analysis of Magazine Advertising Rates

Koschat, M A and Putsis, W P (1999) Audience Characteristics and Bundling: a Hedonic Analysis of Magazine Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.

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Item Type: Monograph (Working Paper)
Subject Areas: Marketing
Date Deposited: 05 Sep 2023 15:00
Last Modified: 11 Sep 2023 09:33
URI: https://lbsresearch.london.edu/id/eprint/3068
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