Technological Trajectories: the role in consumer adoption of innovations and vendor adoption of complementary technologies

Sahay, A and Robertson, T S (1997) Technological Trajectories: the role in consumer adoption of innovations and vendor adoption of complementary technologies. Working Paper. London Business School Centre for Marketing Working Paper.

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Item Type: Monograph (Working Paper)
Subject Areas: Marketing
Date Deposited: 05 Sep 2023 15:00
Last Modified: 21 Sep 2023 21:47
URI: https://lbsresearch.london.edu/id/eprint/3087
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