Putsis, W P and Dhar, R (1997) Category Expenditure, Promotion and Competitive Market Interactions: Can Private Labels Expand the Pie? Working Paper. London Business School Centre for Marketing Working Paper.
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| Item Type: | Monograph (Working Paper) |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 05 Sep 2023 15:00 |
| Last Modified: | 07 Sep 2023 22:54 |
| URI: | https://lbsresearch.london.edu/id/eprint/3090 |
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