Ambler, TFJ, Ionnides, A and Rose, S (2000) Ads on the brain: a neuro-imaging comparison of cognitive and affective advertising stimuli. Working Paper. London Business School Centre for Marketing Working Paper.
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| Item Type: | Monograph (Working Paper) |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 05 Sep 2023 15:00 |
| Last Modified: | 07 Sep 2023 23:20 |
| URI: | https://lbsresearch.london.edu/id/eprint/3097 |
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