Acing Value-Based Sales

Bertini, M, Koenigsberg, O and Snelgrove, T (2024) Acing Value-Based Sales. MIT Sloan Management Review, 65 (4). ISSN 1532-9194

Abstract

To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 04 Jan 2025 05:06
Last Modified: 04 Jan 2025 05:06
URI: https://lbsresearch.london.edu/id/eprint/4006
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