Bertini, M, Koenigsberg, O and Snelgrove, T (2024) Acing Value-Based Sales. MIT Sloan Management Review, 65 (4). ISSN 1532-9194
Official URL: https://sloanreview.mit.edu/article/acing-value-ba...
Abstract
To get the best returns on innovative products, collaborate with customers to define and share the commercial opportunity.
More Details
Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 04 Jan 2025 05:06 |
Last Modified: | 04 Jan 2025 05:06 |
URI: | https://lbsresearch.london.edu/id/eprint/4006 |