Giving to what we want instead of to what we should

Cryder, C, Botti, S and Simonyan, Y (2013) Giving to what we want instead of to what we should. [Conference proceeding]


Despite participants’ widespread conviction that neediness is the most important consideration when allocating resources, we observe significant preference in actual allocations for appealing, relative to needy, causes. A self-enhancement motive underlies the preference for appealing causes: when donation options are separated from the self, the preference for appealing options disappears

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Item Type: Conference proceeding
Subject Areas: Marketing
Date Deposited: 19 Jul 2016 16:45
Subjects: Resource allocation
Last Modified: 13 Jan 2020 18:12

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