Items where Author is "Barta, T"

Barta, T and Barwise, T P (2017) Why effective leaders must manage up, down, and sideways. McKinsey Quarterly, 2. pp. 77-81. ISSN 0047-5394

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714