Items where Author is "Barwise, T P"

Article

Barwise, T P (2022) Reflections on “Good Empirical Generalizations”. Foundations and Trends in Marketing, 16 (1-2). pp. 1-307. ISSN 1555-0753

Barwise, T P (2022) Who shall save a benighted BBC? British Journalism Review, 33 (1). pp. 39-42. ISSN 0956-4748

Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499

Barta, T and Barwise, T P (2017) Why effective leaders must manage up, down, and sideways. McKinsey Quarterly, 2. pp. 77-81. ISSN 0047-5394

Birkinshaw, J, Lecuona, R and Barwise, T P (2016) Relevance gap in business school research: which academic papers are cited in managerial bridge journals? Academy of Management Learning and Education, 15 (4). pp. 686-702. ISSN 1537-260X

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Barwise, T P and Picard, R G (2014) What BBC will our children inherit? Market Leader. pp. 40-43. ISSN 1463-0877

Book Section

Barwise, T P and Watkins, L (2018) The evolution of digital dominance: how and why we got to GAFA. In: Digital Dominance: The Power of Google, Amazon, Facebook, and Apple. Oxford University Press, New York, NY, pp. 21-49. ISBN 9780190845124

Barwise, T P and Picard, R G (2016) The economics of television: excludability, rivalry, and imperfect competition. In: Handbook on the economics of the media. Edward Elgar, Cheltenham, Glos., pp. 165-187. ISBN 9780857938886

Book

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714