Items where Author is "Hong, S"
Up a levelGroup by: Item Type | No Grouping
Number of items: 1.
Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429