Items where Author is "Hung, Y-C"

Article

Hung, Y-C, Zheng, X, Carlson, J and Giurge, L M (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X