Items where Author is "Ofek, E"

Article

Kim, B, Koenigsberg, O and Ofek, E (2022) I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Management Science, 68 (2). pp. 8889-8908. ISSN 0025-1909

Yalcin, T, Ofek, E, Koenigsberg, O and Biyalogorsky, E (2013) Complementary goods: creating, capturing, and competing for value. Marketing Science, 32 (4). pp. 533-678. ISSN 0732-2399

Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 0093-5301