Items where Author is "Ofek, E"
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Article
Kim, B, Koenigsberg, O and Ofek, E
(2022)
I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure.
Management Science, 68 (2).
pp. 8889-8908.
ISSN 0025-1909
Yalcin, T, Ofek, E, Koenigsberg, O and Biyalogorsky, E (2013) Complementary goods: creating, capturing, and competing for value. Marketing Science, 32 (4). pp. 533-678. ISSN 0732-2399
Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 0093-5301