Items where Author is "Pechmann, C"

Article

MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating Boundary-Breaking, Marketing-Relevant Consumer Research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429