Items where Author is "Reczek, R W"
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Number of items: 2.
Article
Puntoni, S, Reczek, R W, Giesler, M and Botti, S
(2022)
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs.
NIM Marketing Intelligence Review, 14 (2).
pp. 25-29.
ISSN 2628-166X
Puntoni, S, Reczek, R W, Giesler, M and Botti, S
(2021)
Consumers and Artificial Intelligence: An Experiential Perspective.
Journal of Marketing, 85 (1).
pp. 131-151.
ISSN 0022-2429